Facebook Ads: The Future of Advertising

By Diane Hughes

The inception of social network have changed the very fabric of internet and online interactions. Billions of people use social networks like Facebook, Google+ and Twitter to stay in touch with their friends and followers every day. So, by virtue of the massive amount of daily page views these networks boost of, advertising professionals have realized the burgeoning potential they hold for ads.

However, no platform makes online advertising as facile and controllable as Facebook, the biggest social network on the planet. Since it launched its targeted advertising feature in 2012, it has become a go-to platform for many online advertisers because of the tremendous reach and flexibility it holds. Consequently, nearly 50% of Facebook's revenue now come from ad sales.
Here are some of the reasons Facebook is considered to be a next-gen advertising platform:


Unprecedented Popularity

No website on Earth, apart from the Google Search Engine, can boast of the amount of daily page views that Facebook receives. It has close to a whopping 1.28 billion active users. Thus allowing you to target a wide spectrum of your niche. Not to mention the enviable number of impressions your ads are going to get on a daily basis.

Cost Effective

With Facebook Ads, you only pay for the amount of clicks you receive. Setting up a viable Facebook page and getting your ads online costs $0. Also, you can create a budget for your ad and fix the amount of finances Facebook has access to. With such features, getting more viewers or customers costs only a fraction of what it would if you opt for other online marketing strategies.

Targeting Control

Facebook offers an unparalleled control over who you want your audience to be. You can fine tune your ad campaign to a very refined target viewership. For example, you can place an ad for a Spanish Language School in New York with the target audience being 14-19 year-olds who have demonstrated a penchant for learning Spanish, either by liking pages of rival schools or by enrolling there. Such level of precision allows you to get meaningful results out of your advertisements.

Facebook Blueprint

Facebook Blueprint, launched earlier this year, is an academy for anyone looking to advertise through Facebook, including marketing professionals, vendors and advertising agencies. It offers free courses on a variety of modules pertaining to Facebook advertising. These include the likes of Managing Your Ads, Purchasing Ads, Reporting and Measurement, Campaign Optimization, etc. However, it can be argued that Blueprint's content is a little too thin for many professionals with most courses taking close to 15 minutes to complete. But it warrants mentioning that no other advertising platform offers the sort of corporate e-learning regime that Facebook does.

Third Party Tools

The popularity of Facebook Ads has resulted in the emergence of countless third-party platforms that aim to make the experience of advertising on Facebook even more rewarding. Websites like Ad Espresso, offer optimization and designing services that allow you to get the most out of your ad campaigns.
In conclusion, Facebook Ads are the future of advertising and it is being reflected in the rate of adoption. According to Social Bakers, 92% of social marketers have already turned to Facebook as their main advertising platform. The numbers would only go up from here.

Author: Diane Hughes

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3 Tips for Marketing Your Message on FB and Social Media

By Rob Paul Maroszek

1. Since people are on FB to socialise these people are not in the best mindset to try and generate direct sales. Often it might be better to send your FB traffic to a social or news article related to your niche. This helps to spread your brand around and once they are on your site they may sign up to your email list, click affiliate links or click on your AdSense ads. But remember that not only are people more likely to go from FB to a short news article, they are also more likely to share that link rather than a link to your product. Market to their current mindset.


2. Another crucial part of your strategy is your use of imagery. A large amount of FB users are browsing from their mobiles so make sure that your photos are sized appropriately. The images you use should convey the message that you want and should also be relevant to your audience. So if you're advertising a video games console you'll probably want to use a photo of a teenager or young adult, rather than an older man. This may seem obvious but you should look deeper into your audience and use images which are more relevant to them.


3. Most FB users will have a couple hundred friends, like a few dozen pages and be a member of a handful of groups. So it shouldn't be a surprise that their newsfeeds are packed with a load of content from different sources. This is one of the main reasons why people say that each post you create will only reach an estimated 1% of your audience, because they have so much other content to consume. This makes it even more important to time your marketing effectively. Test out a few different posting schedules and see which perform best.

Often it can be good to post first thing in the morning around 7am, just before people eat lunch and late in the evening. These are times when people are actively on FB and constantly refreshing for new content. All you need to do is get your FB page in front of the audience and convince them to click the like button!

These tips should help to push you in the right direction but the most important thing you can do is to test and try and understand your audience. Every niche is different and you'll need to find out what works best in your niche. Check out the 6 powerful tips here...

Read more... Check out the 6 powerful features of a FB post at http://gazellehost.com/blog/6-features-of-a-powerful-facebook-post

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How You Can Use Twitter for Customer Service

By Vitun Sharma 

You know how people have the tendency to rant on Twitter? Be annoyed not! You can actually take this to your advantage. Take yourself as an example. Say you have a problem with your cell service and you tweet about it and tag the company's brand handle since you know they are on Twitter. And miraculously, they replied to you advising you what to do. How would you feel? It could be somewhere between being still annoyed, being thankful and being flattered. Now imagine doing that to your own customers and the way you could personally reach to them not only with promotions but with content that they actually need at that moment. Imagine the impact that would have on their loyalty and regard for your company.

The fact is, aside from companies' customer service hotlines which cannot be reached about 50 percent of the time and customer service emails, which can take ages for a reply, Twitter can be a direct and instant connection to these services. Hotlines and emails even have the irritating tendency to give endless referrals to other departments or people. But the relieving aspect is that using Twitter for customer service is becoming increasingly popular due to the convenience it offer the customers and the company as well. People can reach out to you on Twitter to either air their complaints or ask about product and service related issues. This accomplishes two basic things for you: gives you a good image to these customers, especially of you do it right and it increases your visibility even further.

So how do you do it right then? The speed at which Twitter can allow you to communicate must be used to your advantage. A customer would be very much delighted if you reply to their concerns as soon as you can, say 5 minutes? That should be your standard limit. It makes a really huge difference when you are there for their needs immediately. Additionally, you must personalize your messages to these customers. Customers would feel better if you do not send them generic replies that sometimes do not address any of their concerns. They would feel better if you cater to their needs individually, especially if you mention their real names in your Tweet. However, you must make sure not to overuse the replies! In the case of a complicated problem, the Direct Message (DM) feature on Twitter is always available. This would minimize the clutter of seeing a lot of replies that occupy most of your timeline. So you can resolve the problem with a customer in detail through DMs and then back to using replies with regular questions and support services.

The last but definitely the greatest advice on this section to help you get started on Twitter customer support is to give outstanding customer support to users who are not yet one of your customers. How great does that sound? In short, you can help people who have problems with anything related to your specialty. Think, if they have a problem with a competitor's service or product, what better way to earn a new patron than to willingly and accurately help them, right? It can't be necessarily called a piracy and you don't have to be too blatant with your goal. Just remember, the main goal is to help. You can start by answering their concern without any mention of your product or company. Just a good Samaritan willing to help. Do not immediately jump into the gap for marketing purposes since this would definitely discourage that person. Just walk them through their issue and say that you were very glad to help. And viola! You have earned one potential client along with a ten of his or her friends who might here about how you helped them!

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Getting Your Fans and Followers to Share Visual Content

By Michael Cohn

Are you working your brand to the best of your ability? If you look at it honestly and the answer is "no," it is time that you do something to change that situation. There are many different approaches that you can take but involving your fans and followers is one extremely important way that you can spread your visual content around effectively.

The many ways to enhance your content with visual images

You may have written the most wonderful, intuitive, exciting, valuable content that ever existed; however, if you don't enhance that content with visual images (at least sometimes), you may be doing yourself and your brand a tremendous disservice.

One really great way to accomplish that is by asking your fans and followers to share graphic images with you through your shared social media groups that you have in common. It is critical to your professional success that you involve your online connections in what you are doing for your brand. It serves many purposes, including making it easier to achieve success for your brand and making the other people feel that what they are contributing to your brand is valuable and essential. It is a "win-win" situation.

Asking your fans and followers to contribute to your content will add an extremely valuable layer to your business and it will create new opportunities that should definitely not be missed. It is certainly acceptable to give some of the power to your online connections and allow them to run with it. It will thrill them and it will help you a great deal. As creative and amazing as you undoubtedly are, it is often extremely valuable to have another perspective to share. Many people look at things in many different, creative ways and you are fortunate if you have the benefit of those other perspectives.

• Empower your fans and followers: As difficult as it may be to surrender any of your power (when it comes to your business), it may be well worth it in the end. The one and only person who cannot brag about how wonderful you and your business are to other people is you. You have absolutely no credibility in that regard and you never will. Of course, everyone else has plenty of credibility and there is absolutely nothing wrong with your leveraging that credibility as much as you can. Your fans and followers can write about your brand and they can use visual content to get their point across. The graphic element is often more effective than words, depending on who is reading the content. They certainly will not let you down. You never truly know how far (in a positive direction) your ambassadors can take it. Just sit back and let it happen!


• It is a natural human quality to want to tell other people about something that makes you feel good: The happier it makes you, the more you want to share it with people whom you know, love, and trust. It is just a natural state of affairs. Your fans and followers will no doubt be more than willing to take photos of something that you can get involved with and that will enhance your content. The visual aspect of what they are sharing has the potential to touch other people in an extremely emotional way and you may be surprised at the results that you achieve. The good news, of course, is that it is so easy to do that in this day and age of advanced technology. One push of a button and it is in the hands of anyone and everyone whom you want to have it. Having your content paired with graphic images will make it so much more appealing than sharing plain old content.


• Listen to your fans and followers: It is a really great idea to ask your fans and followers what they like and what they want. That goes with the marketing concept of "WIIFM" (What's In It For Me?). In other words, you need to be able to listen to your fans and followers, figure out what they need and what makes them happy, and solve their problems for them (every time, if possible). When they tell you what they need, give it to them if it is in their power. If you can start to think (on a consistent basis) of the words and graphics as one element that must function together, your content will be extremely effective and it will yield the results that you are looking for.

Conclusion

Your fans and followers are essential to your professional success. Getting them to contribute to your content is extremely smart and, if done correctly, can be very effective. Your content will go extremely far if you share valuable information and if you make it as appealing as possible to other people. That includes words and graphic images, which will enhance the words. It will be extremely beneficial to your business because humans love images and your fans and followers will help you to share the best, most exciting images around. Sometimes a picture really is worth a thousand words. Test it out and you will see that it is true.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.

Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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Small Businesses Need Social Media Marketing Too

By Karina Popa

In this technological era, consumers conduct online searches and take consideration of the opinion of family and friends before finally ordering any goods online. It implies that small businesses can benefit a lot by making their presence felt through the most important social media platforms. In fact, it's already high time that owners of small businesses started exploiting social media to approach their prospective buyers.

Quality supersedes quantity

You need not necessarily spend too much time to keep your buyers updated about your product and services. However, it is important to maintain regular contact with them. If you are wondering what to post at what time, just remember that quality supersedes quantity.
You would know that buyers patronize small business for value. You should be very transparent. Shape an online niche for yourself and keep offering something to your clients, prompting them to keep coming back to you. Remember, relationships build business.

Focus on community

Experts have demonstrated that marketing through social media helps widening your reach by connecting you to more prospects and creating more admirers. Don't think that social media is the same as usual advertising, where you send messages using different media in anticipation of receiving response from viewers. It is far more interactive, focusing on society or a selected group of people.

Social media offers an opportunity for small businesses to straightway communicate to their clients and transform those clients to an effective sales force. Communication is always two way street. It is imperative that you respond to those who communicate to you this way. Keep your clients engaged with the help of interesting and educative blogs concerning your product or services! Keeping your online following engaged is vital for your success.

Think about advertising

Of course, social media needs you to invest some of your time, but if you are really looking for effective results from it, you should invest some funds too. Spare some funds to make your website friendlier to search engines. This is best done by incorporating the appropriate keywords in your website. Budget permitting, you should consider hiring the services of a professional for search engine optimization.

Likewise, you may also intensify your message on social media platforms like Facebook, LinkedIn and Twitter. These networks allow you to create and post highly effective and targeted ads. Once you identify your audience, you can simply share offers, sponsor posts, increase the number of your followers, thus driving additional traffic to your site.

Replicate what worked

If the results of exploiting social media prove successful, you should continue with the same. If for any reason, something fails to bring in positive results, try something different. For instance, an ad that you included in Facebook may not work. It doesn't mean that this strategy is ineffective. Perhaps, you need to redefine your targeted audience or revise the amount invested in your first attempt.

Many small businesses can employ social media as a successful marketing tool. Its unique feature is that it can considerably enhance the visibility of your business, widen your customer base, while retaining your existing clients. So, make a beginning and you won't regret!

Interested in an efficient social media marketing campaign? Or perhaps you are more interested in responsive websites? Either way, come and visit our website, we can help you!

Article Source: http://EzineArticles.com/?expert=Karina_Popa

Social Media Marketing Tips for More Customers

By Karina Popa

Evaluate Your Social Media Marketing Strategies
According to a survey, 68% of marketers assess the efficiency of social media marketing. To do the same, create landing pages that cater to different campaigns and carry out an A/B testing to know which of the landing pages work well for various forms of social media.

Don't Focus on Facebook Marketing Alone
Most marketers say that they are not too happy with the results of their Facebook marketing. They feel that their Facebook efforts work better with large-scale businesses. About 52% of the businesses that have more than 1,000 employees felt that Facebook marketing was helping them meet their goal,s but merely 34% of small-scale businesses felt that their efforts were worthwhile.

Go Mobile

Nowadays, more individuals are making use of mobile devices. As per Pew Research Internet Project, 57% of people in the US own a smart phone while 43% have a tablet. Marketing authorities are going with this trend, as shown by a recent marketing report. Among the marketers surveyed, 42% stated that their blogs have been optimized for the benefit of mobile readers. Though this may only be a small number, it has gone up to 15% since 2013.

A different market study reveals the following:

• The typical age of a first-time cell phone user is 13 years old.
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• Browsing the web using mobile devices has grown 8 times more than way back in the 1990s and 2000s.
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• Nowadays, half of the regular web users worldwide use their mobile devices as the main way of going online.
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• Searches with the help of mobile devices make up ¼ of all known searches.
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• Among those who own tablets, 72% make online purchases every week.

From the abovementioned, online users can learn that mobile browsing is fast increasing. For this reason, it would be best to aim for a mobile optimized blog.

Grow a Fan Base

According to the report, 92% of marketers believe that the greatest advantage of social media marketing is the increase of their company's exposure. They say that they have won more followers which have become loyal fans. Based on this, others can change the way they interact with their followers. Since they are loyal to your products/ services, they should be treated as such. You should regularly connect with them and post snippets that they are interested in.

Use At Least Three Social Networks

Most marketers promote their products/services on 3 or more social networks such as Facebook, Google + and Twitter. However, there are still a lot of available networks. If you sell things that look interesting to crafters, it is beneficial to engage on Pinterest, since its user base consists of women.

Plan in Advance

Among marketers, 70% say that they post content on social media once or more daily.

To be able to maintain this kind of pace, marketers should know how to plan in advance. They must come up with an idea for the coming month or quarter. They should write content earlier and schedule posts on social media in advance.

Your social media marketing campaign need an expert. Our company can help you with that, as well as with your mobile website design, so come and visit our website today.

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How Social Media Is an Identity for an Individual and Business

By Vasanth SP

Now no need of any stage to showcase or present your talent or thoughts. Now you have an additional ID card that allows you to tell what you are. Now, no need of an utmost necessity of visiting a TV channel or police station to get justice for you.

Somebody may have understood what they are reading about and others may have been thinking. Anyway, now we are directly stepping into the matter that is your favorite and everybody's favorite social media. Let's know how social media is an additional identity card for every account holder. You may have a guess, though you should know many interesting things in the wonderful social media world. What are those things? Let's see.

Simple Definition of Social Media

Social media is an online community where one can share his thoughts with others as well as like and comment on other thoughts.

Informative Social Media History

Are you dreaming of becoming popular? You may think about the need of doing something innovative to become popular. That is not important as you think. The best example for this is a social media giant, Facebook. Facebook founder, Mark Zuckerberg did not do a completely new thing, but just follow the ideas of MySpace. 

MySpace was aimed at the same audience and it initially managed to generate a huge interest. But, it was run like a professional business and there was no direction up to market feedback. But, Mark Zuckerberg allowed Facebook to create a market for itself.

Get Recognized for Your Achievement

However, the previous generation achievers who were without the internet would have to put a special effort to get a prominence for their achievement. But, the current generation achievers no need to worry too much about receiving the recognition and gratification for their achievement. The introduction of online social networking has paved their path of getting recognized.

Today, in the social media world, people have a plenty of ways to effectively showcase their achievements as well as what they do and what they care about. For achievers, social networking sites are a platform to reach greater heights by getting in touch with who they need to accomplish their goals. Whereas, for common people, who desire to become who they follow, social networking sites are a platform to build an identity or to form a stepping stone to build an identity.

The social networking sites have changed the way we build our identities and how we showcase ourselves to the society through digital mediums.

If someone wants to know who you are, such as your residential address, marital status and date of birth, he can get that at your different social networking profiles like Facebook, LinkedIn, and Twitter. It is somewhere useful for both information seeker and profile owner, but not in all cases.

Social networking sites are no longer just a powerful platform to build an identity for people, moreover, businesses across the world of all categories and sizes are leveraging social media to acquire and engage customers as well as to build a brand.

Social Media Access Easier Than Ever

The mobile technology, particularly mobile applications, have made access to social media easier than ever. Here, one-to-one are deeply co-related. As the leading social networking companies like Facebook, Twitter and LinkedIn offer easy-to-use Android, BlackBerry, Windows and iPhone applications for their users, users can easily interact with their loved ones as well as build their identity. We can say mobile applications are also an additional identity for every user and business who effectively makes use of that. The increased Facebook user base has created a big demand for mobile app development companies across the world as mobile app developers help businesses to engage customers with interactive social media apps.

To develop superior quality iOS, Android, and Social Media apps at an affordable price, reach us at http://fugenx.com or http://fugenx.com/mobile-application-development-company-in-usa or send your smart query to info@fugenx.com.

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