The next time you need to get traffic to your website, don't automatically try to get free or cheap traffic which can often cost more than it's worth in lost time and wasted effort. Instead, think like the six and seven figure earners do, and invest in a system that can continue to pay you for months and perhaps even years to come. Don't shy away from paying for traffic; just make sure you're getting your money's worth.
What Kinds of Traffic Can You Buy?
Pay Per Click is a performance based ad model - you're only charged when someone clicks your ad. If you target these ads only to your ideal customer, you'll get fewer clicks and higher conversions, thus making your campaign even more profitable. And while PPC used to be the domain of search engines, you can now find extremely affordable channels through social network platforms and niche-based PPC platforms. Once you have a winning campaign, you can continue to run it as long as it stays profitable - which can be months and even years. In most cases PPC is the easiest and most reliable method for buying a continuous stream of profitable traffic.
Solo Email Ads can work great in many niches. The problem with this model is you are continually looking for new, hot converting lists. However, if you make a note of lists that convert well, you can have great success mailing to them again periodically.
Media Buys or Banner Ads can be an excellent source of traffic. When done correctly, you can drive a ton of targeted traffic this way.
Email Marketing is fantastic when you've got your own list - so much so that it can be profitable for you to pay to build your list. In fact, you can use any of the above paid traffic methods to build your list. Think you can't afford it? Think again. Simply make your squeeze page the first step in your sales funnel. Once they've opted into your list, offer them your low priced product. If they don't opt into your list, offer them the low priced product anyway with a "Wait, before you go" pop-up box. Using this method you can actually get paid to build your list, since the profits you're making on the backend are larger than the money you're spending to drive the traffic.
Of course, with any campaign there can be a period of time where you are figuring out exactly what works and what doesn't. And if you're inexperienced or new to your market, this might take anywhere from a few days to a few weeks. During this time you might spend more money than you make. And there lies the rub - new marketers are afraid to see more money leaving than they see coming in. They throw in the towel too soon and stop just short of finding their acres of diamonds.
Here's what you might keep in mind: That money you spend in the beginning to find out what works and what doesn't is an investment that can pay off handsomely. How else will you find out exactly what sort of ad and what sort of traffic will work for your offer? And once you get the magic combination that makes you money, it's simply a matter continuing that campaign for as long as it's profitable.
To put it another way - would you invest a month of your time and several hundred dollars to find a winning campaign that pays you several hundred dollars every single week for the next year? Only a fool would say no to that offer.
Learn how you can use the skills you already have to create the income and lifestyle you deserve by picking up my free report at http://www.StartingABusiness123.com
Often holding multiple positions within the organizations she's owned and managed over the last 18 years, Veronica J. Kirchoff has attained 14 years of bookkeeping and accounting experience, 13 years of web and graphic design experience, 7 years of writing and editing experience, 6 years of advertising and marketing experience, and 5 years of e-commerce development experience.
Veronica offers a wide variety of business and marketing training programs and coaching at http://www.VeronicaKirchoff.com
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