Email Marketing: Improving Open Rates
By
There are many ways to improve the open rates of your subscribers.
If you want to have a thriving business you will need to know what it takes to get people to open youremails.
It's always important to keep your subscriber in mind. And one of the most effective ways of keeping your subscriber in mind is making the emails personal. People want to feel like you are directly speaking to them.
Studies have shown people respond better to these kinds of emails.
If you are looking to get the attention of your subscribers I want to discuss some factors to consider to improve your email open rates.
Factors to Increase Subscriber Open Rates
1) Address Subscribers By Their First Name
People love personalization.It doesn't matter what business your in it makes a difference.
Studies have shown that people look forward to receiving information relevant to them and tend to spend more when they feel like the information is targeted to them.
Don't be afraid to get relevant and personal with your subscribers.
By asking for their names and sending relevant information you will get more subscribers to open your emails and improve conversions.
During this time will be building a better relationship with them and increasing rapport in every email sent.
2) Focus On Subject Line
The subject line is extremely important when it comes to your email.
Many beginner marketers look over their subject line and it should be treated as one of the most vital components of your email.
Most of your email clicks will be due to how compelling and interesting your subject line is.
This is your first opportunity to get people to open and read your email.
You want to use action words and phrases that are going to peak your customers curiosity.
You can do split testing and apply different subject lines to see which ones work best for your audience.
The subject lines can be questions, controversy, crazy, direct, or informative.
Take some time to make a lists of subject lines to have on file and figure out which ones work best.
3) Send Newsletters at the Right Time
Timing is vital to getting a subscriber to open your email.
If you are sending emails to a group of subscribers who are sleeping when you send them it's likely your emails are not going to get opened.
Having an understanding of your audience is important.
It will take some testing here as well, but practice sending out your emails at various times throughout the day and see which times work best.
Sending your emails at the most optimal time for your subscribers will increase your open rates and increase your conversions over time.
You will get less deletes and less unsubscribes because your emails won't get caught up with other emails.
Your subscribers will be looking for your emails and expecting them over time.
Personalization is key to improving the relationship between you and your subscribers.
Once you have built a positive relationship with your subscribers your open rates will improve drastically.
There are a host of other marketers looking to improve their business so it's important to separate yourself from the crowd.
Learn how to build a relationship with your subscribers using the strategies above.
Take pride in every email you send to your subscribers.
Best Wishes!
If you want to have a thriving business you will need to know what it takes to get people to open youremails.
It's always important to keep your subscriber in mind. And one of the most effective ways of keeping your subscriber in mind is making the emails personal. People want to feel like you are directly speaking to them.
Studies have shown people respond better to these kinds of emails.
If you are looking to get the attention of your subscribers I want to discuss some factors to consider to improve your email open rates.
Factors to Increase Subscriber Open Rates
1) Address Subscribers By Their First Name
People love personalization.It doesn't matter what business your in it makes a difference.
Studies have shown that people look forward to receiving information relevant to them and tend to spend more when they feel like the information is targeted to them.
Don't be afraid to get relevant and personal with your subscribers.
By asking for their names and sending relevant information you will get more subscribers to open your emails and improve conversions.
During this time will be building a better relationship with them and increasing rapport in every email sent.
2) Focus On Subject Line
The subject line is extremely important when it comes to your email.
Many beginner marketers look over their subject line and it should be treated as one of the most vital components of your email.
Most of your email clicks will be due to how compelling and interesting your subject line is.
This is your first opportunity to get people to open and read your email.
You want to use action words and phrases that are going to peak your customers curiosity.
You can do split testing and apply different subject lines to see which ones work best for your audience.
The subject lines can be questions, controversy, crazy, direct, or informative.
Take some time to make a lists of subject lines to have on file and figure out which ones work best.
3) Send Newsletters at the Right Time
Timing is vital to getting a subscriber to open your email.
If you are sending emails to a group of subscribers who are sleeping when you send them it's likely your emails are not going to get opened.
Having an understanding of your audience is important.
It will take some testing here as well, but practice sending out your emails at various times throughout the day and see which times work best.
Sending your emails at the most optimal time for your subscribers will increase your open rates and increase your conversions over time.
You will get less deletes and less unsubscribes because your emails won't get caught up with other emails.
Your subscribers will be looking for your emails and expecting them over time.
Personalization is key to improving the relationship between you and your subscribers.
Once you have built a positive relationship with your subscribers your open rates will improve drastically.
There are a host of other marketers looking to improve their business so it's important to separate yourself from the crowd.
Learn how to build a relationship with your subscribers using the strategies above.
Take pride in every email you send to your subscribers.
Best Wishes!
For more tips and posts go to http://www.bjhenderson.net.
Article Source:
http://EzineArticles.com/?expert=BJ_Henderson