Many people fail to tap in the power that videos offer to their target audience. Videos are visually appealing and are able to convey your message within a couple of minutes. Surprisingly, today people have an interest towards videos; it offers an excitement that is a welcome break from the boring content.
Videos offer the same information that you will find in articles and blogs, but the graphical representation set in motion keeps your target audience intrigued to your website.
Videos are the "in thing" today, and helps to attract the attention of your potential customers. If you are still not sure about it, then stay tuned because the following facts and figures will startle you.
Videos are Catching up Fast - The Stats Help you to have a Clearer Understanding
- YouTube is the second largest search engine. This statement gets further validated with reports that suggest, approximately 700 videos on YouTube go viral on Twitter within minutes.
- Smartphones change the dynamics of pocket Internet big time. An easy accessibility on the Internet keep users updated with their virtual world all the time. It is because of smartphones that viewing videos through mobile devices increased by 35% from 2010 to 2011.
- The age group between 25 to 34 gets completely hooked on to watching videos. Interestingly, the male population spends 40% more time on watching videos on the Internet as compared to the female population.
- The power of videos is so huge that 85% of consumers are likely to first watch a product video, and then set their mind on buying the product. Videos, as mentioned earlier, have a very pleasing effect that acts like the deciding factor before you buy the product.
- Mobile video subscription shows a considerable increase among users subscribing to watching videos on their smartphones. The current estimate predicts that it will generate $16 billion revenue by 2014 with more than 500 million subscribers.
- A total of 75% of users who are smartphone addicts watch videos on their devices. On an average, an approx number of 25 million people spend 4 hours in a month on watching videos through their smartphones.
These statistics play an important role in influencing web designers to add more videos to your website. Videos are a medium of entertainment, and therefore, people tend to visit you more often. Videos will help you add value to your website, generate traffic, and boost your conversion rates. So jazz up your website to make heads turn.
The author is an expert in web design and marketing. He is also an avid blogger. In this article he tries to tell readers about using videos to generate website traffic.
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