Twitter is the network of people where information or messages are shared through instant messaging (IM) publicly. People simply type a message like what are you doing, updates from friends, about your business.
These small messages are called Tweets. Each Tweet is of 140 characters in length. With each Tweet, a detail pane is provided where people can write detail or additional information that can include videos or photos.
Twitter connects B2B or B2C in real-time. Business people use Twitter for sharing information on stock, various schemes, products and services, current political issues. Even high profile people are find twitting on the site with their business partners. Twitter offers them a big platform where the businesses meet, discuss, implement where strategies and reach the engaged audience. One can easily judge about the reputation of any company by just having a look at its client testimonials.
To promote business on Twitter, a company should first build a brand, which is one of the most important things that a business must do. For example, if we talk about any mobile application development company, then, for promoting its brand on twitter, the company should first create a profile with the brief information on the product and services being offered. Few steps are given below on how to use twitter for your business:
Create a Twitter Account
Few instructions while creating a twitter account:
- The twitter username should be related to your business name. This is helpful for promoting the business like @techwritersinc
- Personalize your twitter username by using an attractive image.
- Personalize your twitter background to have your business look.
Getting Started
After creating your account, the next step is to get some twitter followers:
- Add a twitter badge with your username and display it anywhere in your website or you can put it below each post using a wordpress plugin called IGIT Follow Me After Post Button.
- Put your twitter username everywhere so as to attract people attention. This is the best way to make twitter followers.
- Use the twitter "find people" button to search for keywords related to your business, gradually follow some people and some of them will follow you later on. Avoid following too many people at a time.
How to Tweet
Instructions to keep in mind when using twitter to build your business:
- Chat with people on topics of their interest.
- Make sure you only tweet useful and important things/links about your business and non-business.
- Don't establish direct messages way; it can harm your reputation.
- Tweet on regular basis and if you are busy then setup a pre-scheduled time for tweets in future.
- Try to use URL shortening services like tinyurl to shorten your tweet since the limit is of 140 characters.
- Retweet useful stuff from those you follow.
- Away from your desktop or laptop and not able to tweet then use applications, such as TwitterBerry and Twitter for iPhone that allow you to even tweet from mobile phones.
- Use Twitter search engine to track people interested in the area of your business.
Thus, Twitter helps in building business and tying great bond of relationship with other people that is beyond a simple business handshake.
Nick Thomas is the author of this article. He has been writing articles for many Q3 Technologies Jaipur like Q3 technologies. Moreover, he has been actively involved in providing useful content writing material related to Software documentation template.
For more details, feel free to visit http://www.q3tech.com.
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