Here are 3 Facebook advertising trends to keep in mind over the coming year.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
CPC advertisements have taken the world of paid Facebook advertisements by storm. Unless a company utilizes very poor targeting, they are almost guaranteed to receive clicks through CPC advertisement. This is a great testing solution for new advertisements and demographics. After using this system to find the ideal advertisements with the best CTR and conversions, you can take that same advertisement and move it into a CPM campaign.
Facebook reporting option. Paid Facebook advertisements have a very useful function known as the report feature. Using the report feature will return very specific information about the people who have clicked on your advertisements. The report function can reveal the location, sex, and age of the people who have clicked on your advertisements.
Using this information, you can launch more targeted campaigns without wasting money targeting people who don't even click on your advertisements. You should use the report function as frequently as possible to stay ahead of the latest changes in your audience demographic.
Use your CPC advertisements in combination with Facebook report function to learn which demographics prefer which advertisements. Then you can launch a stronger campaign towards that specific location or group of people using the best combination of graphics and headlines.
Improved graphic selection. With so much competition moving into Facebook, it's more important than ever to stand out from the rest of the companies in your market. This is achieved by using interesting graphics that really stand out. There is a 110x80 pixel space dedicated to your graphic and it is placed in a group with other advertisements from different companies.
CPC advertisements have taken the world of paid Facebook advertisements by storm. Unless a company utilizes very poor targeting, they are almost guaranteed to receive clicks through CPC advertisement. This is a great testing solution for new advertisements and demographics. After using this system to find the ideal advertisements with the best CTR and conversions, you can take that same advertisement and move it into a CPM campaign.
Facebook reporting option. Paid Facebook advertisements have a very useful function known as the report feature. Using the report feature will return very specific information about the people who have clicked on your advertisements. The report function can reveal the location, sex, and age of the people who have clicked on your advertisements.
Using this information, you can launch more targeted campaigns without wasting money targeting people who don't even click on your advertisements. You should use the report function as frequently as possible to stay ahead of the latest changes in your audience demographic.
Use your CPC advertisements in combination with Facebook report function to learn which demographics prefer which advertisements. Then you can launch a stronger campaign towards that specific location or group of people using the best combination of graphics and headlines.
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