Success in an online marketing industry requires acute comprehension of Google phrase research. Yet, perhaps there is no greater example of this need than a much closer inspection of SEO keyword analysis.
In standard phrase research for the right words to use in your campaign or on your website pages, you would merely use the Google planner tool. Then, you have the option to enter an exact page URL, and receive a listing of the words that the search engine assumes, believes, determines, interprets, or THINKS you have in mind.
Almost needless to say, going after a niche in this way and especially springing forward with full capital investment can prove disastrous. What happens is that this particular method bases itself upon key phrase ESTIMATIONS.
As wise, practical, or logical as such word choices might seem, going with "guesstimates" can push website owners far AWAY from highly optimized landing pages, rather than closer to them.
A much better recommendation, solution, and suggestion is to perform the SEO-keyword-analysis style of phrase research. You utilize this option because search-engine-optimized key word selection most often:
-- Shows you the EXACT word order of phrases that your competitors are using to obtain THEIR Google first-page search placement positions;
-- More closely reflects the actual, REAL-LIFE selection choices of current users online;
-- Removes the danger of relying upon "false positive" BROAD matching criteria.
The difference between SEO keyword analysis and standard or typical word phrase research can be TREMENDOUS. For instance, using the typical "dog training" example, a standard Google planner result indicates the following detail.
"Dog training collars" has about 12,000 average monthly searches and almost three MILLION competitors. But, this number is only true when you enact non-SEO search techniques.
Meaning, an even more EXACT search for those same words reduces your competition to only thousands, rather than millions.
Nonetheless, the absolutely most favorable result for you would be the "7,730" competition figure generated by your deeper analysis of site landing pages that contain exact title and anchor phrase text matching.
Above, the "seventy-seven thousand" figure reflects a "real-world" number that you can actually compete against with wise SEO placement strategy.
Additionally, it is not uncommon to discover that some of these competitors have not established true Google "authority" over your page.
This means that your application of proper SEO steps can equate to higher placement than competition that omits optimization.
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