As the internet is constantly changing, what are the online marketing trends for 2014? Digital technology and online business trends are areas that are showing real growth. ComScore, a leader in measuring the digital world, reported that U.S. online spending in November and December 2013 was over $42 billion, an increase of 10% over last year. Also, considerably more purchases were from mobile devices. So what are the online marketing trends for 2014?
Here Comes Mobile.
The online marketing trends towards mobile in 2014 is undeniable and there will be significantly more purchases coming from mobile devices. People are becoming more comfortable when researching, shopping and generally using the internet via mobiles and tablets. The rise of smartphones and popularity of tablets combined with better connectivity means that people can surf online whenever and where ever they want.
For your online business to keep up with these internet and online marketing trends, make sure that your website has a responsive design so it does not matter if people view your website from a mobile phone, tablet, laptop or a desktop computer monitor, it will always provide a suitable viewing experience. This means that no matter how your customers find you, they can still easily browse and buy from your website.
Is Your Content Good Enough?
Producing valuable and engaging content designed for a specific audience has always been one of those online marketing trends that will never go away and 2014 is no exception. The search engine giant Google is focusing its results on websites that provide quality content. This means that good results from organic search engine optimisation will generated by strong content.
The marketing trends selling online products and services in 2014 will be driven more by establishing online authority and gaining trust from customers. This is will be achieved by regularly providing valuable content through a variety of channels, such as your website, social media, eNewsletters, videos and articles on other websites.
Social Media Will Become More Relevant.
Online marketing trends for sharing information via social media will increase in 2014. Facebook, Twitter, and LinkedIn are still the major social media players and content shared via these networks will add value to your search engine rankings. This is because the more people choose to share a piece of content, the higher its perceived quality.
Keep an eye out too for the likes of Pinterest, Google+ and Instagram. Their rising popularity will play a significant role in the online marketing trends in 2014. Different social networks will need to be tested by businesses to see which ones help them to reach the maximum amount of consumers.
The Use Of Images.
Another of the online marketing trends for 2014 is the use of images. Your content will stand out more with well-placed pictures in blog posts and social media updates. Social media sites like Pinterest and Buzzfeed which are image based will become more relevant. The popularity of infographics will continue to rise, where images and text are mixed together to explain subject matter and provide research data.
Success in business is mostly about marketing, especially online. Great marketing can sell an average product but poor marketing cannot sell a great product. To learn more about building a successful online business, you can get free access to one of the best online business marketing bootcamps available.
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