Online retail shopping has revolutionized the shopping industry in a huge way. No longer does one need to plan ahead, roam various shopping stores looking for great deals. A computer or a smartphone is all you need to buy "your stuff" in the comfort of your own homes. Time saved, money saved, and quality assured. With over thousands of shopping portals online serving millions of people with a huge variety of products it's no surprise that people no longer linger around in shopping malls. Just last year alone about 65 % of internet users in U.S. researched for product online, while more than 50% actually purchased.
Online retail stores and eCommerce brands have one reliable friend they have counted on to engage people and drive sales. Who is this friend? Well, it none other than your friendly email marketer. Without email marketing eCommerce brands and online stores would take a lot of time to gain traction and popularity among people.
eCommerce brands and online stores are heavily indebted to email marketers as they help brands reach out to their loyal followers quickly, effectively with a personal touch. People are eager to receive new offers on their favourite products and email marketing helps take the news from the brand top the follower. However plain old email marketing cannot help you drive sales. Sure you can add a banner to your mails saying "50% off on all merchandise" but a little tweaks here and there can boost sales like never before. Here are some hot tips for eCommerce brands hoping to initiate more engagement:
1. Make it personal: Personalized mailers have something unique that regular campaigns don't. A brand that approaches each customer personally ensures brand loyalty and repeated business. Make it impersonal and generic and you will lose customers to those who show that they care.Personalization can take up many aspects and the best way to personalize mailers is to understand your customers.
2. Special sales on special days: Santa Claus may get busy on Christmas Eve jumping chimney to chimney. Why not make it easier on old Claus and gift your people on the holiday season. Put out some irresistible offers on special occasions and people will be hoarding to your site like mice in Pied Piper of Hamelin. Since you got special days all year around there's plenty of goodies to be given away. You get better sales and your customers get great deals.
3. Make it a conversation: Sure you could have a very plain boring interaction with your customer where they may or may not buy from your latest collection. But why not initiate a conversation. Ask them what they like or their favourite buys from your store to better profile your customers.
4. Appreciate your customers: Send a thank you mail each time someone makes a sale. Post an image on your website displaying the "Buyer of the month". There are tonnes you can do if you just sit down and think.
5. Remember to optimize: Are you aware how annoying it is to open a non-responsive mail on mobile devices? Very annoying indeed. Be smarty and send responsively designed mailers.
Whether you're a shopaholic or not, online shopping is the latest trend that isn't going fade away. eCommerce brands need to keep themselves updated with the latest trends in email marketing to drive sales further. This is a friendship that's going to last ages, so be sure to take advantage.
iCubes, is a dedicated Email Marketing Service Provider in India that assists organizations with their email marketing requirements. It is the Asian - Middle East reseller for Lyris, registered in Bangalore. Its services mainly include Email campaign management & consulting, lead generation,trainings & workshops.
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