Traffic generation is counted as an important aspect when evaluating the success of an internet marketing venture. If no one sees your website, no one will buy the products or services you promote there. Paid advertising is a fast method to rise in the search engine rankings. However, it increases the marketing budget of a company, particularly small businesses.
We have mentioned 6 free traffic generation strategies to draw tons of potential customers to your site. Read on to find out what they are.
1. Search Engine Optimization: Search Engine Optimization shortened SEO is a prime strategy when it comes to increasing website traffic. It allows for targeted advertising. The website and its content should be search engine friendly. Top ranking keywords should be included in site pages and articles.
2. Article Marketing: Article Marketing is the next free strategy employed by businesses to increase colossal traffic. This marketing strategy involves writing short articles concerning the company, its products and services. In addition to this, articles could offer advice and general tips. The articles can be posted on your website or blog. One can also submit articles to article directories. When submitting articles to article directories, one is required to follow editorial guidelines. A larger number of articles on the web guarantee higher website visibility. This is the best method if you have a stringent marketing budget.
3. Social Networking: Social networking sites offer free and paid traffic generation options. Facebook, MySpace, LinkedIn, Twitter and Google+ are the most popular examples of social networking sites in today's generation. They have emerged as potential marketing tools primarily because of their memberships that run into millions. Create accounts at social networking sites. Share article links to your site on these social media. Use social plug-ins on your website or blog. Forum marketing is also included under the social networking category. Discussions in social forums bring you in direct contact with customers.
4. Social Bookmarking: Social bookmarking is a centralized online service that enables content sharing across the internet. Reddit, Twitter, Scoop.it, Delicious, Pinterest, Digg and StumbleUpon are examples of social bookmarking sites. Social bookmarking enables site members to bookmark and share articles, images and videos that you think might be of interest or use to others.
5. Video Marketing: While a vast majority of people love to read informative articles on the web, many others like information about a product or service conveyed via audio visual mediums. Video marketing is gaining popularity because many people don't have the time to read pages of matter. Besides, videos also have a better chance of going viral. Business owners can create simple, informative videos and post them to video sharing sites such as YouTube and DailyMotion. One can also share links on social bookmarking and social media sites.
6. Email Marketing: Of all the free traffic generation strategies listed above, Email marketing is the only one besides forum marketing that brings you in direct contact with customers. The first step involves building lists with email addresses of your customers. You can send them newsletters and product and email updates periodically. Customers interested in a product or service you are offering will revert immediately.
So, choose a free traffic generation strategy and increase the profit margin for your business.
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